Portfolio
When it comes to marketing, it’s too easy to write what customers want to hear. If you don’t believe me, just ask your favorite Chatbot. Shallow sentiment won’t support sustainable growth because without an honest connection, there’s no reason for a customer to stick around.
I’m invested in writing what my clients want to say. I listen to understand how they would say it in their own voice, and thoughtfully craft the right words to say at the right time, to attract the right customers.
This is how savvy leaders strategically cultivate authentic connections with their ideal customers. They’ve identified a felt need, and they can articulate how their product or service solves the problem. Customers respond to winsome words addressing pain points with heart and humor.
In this portfolio, I’ve pulled together writing examples that demonstrate why a thoughtful writer is the essential ingredient in copy that connects with a target audience, for long-lasting impact.
Social Media
LinkedIn Articles
Articles written for social media are structured to catch and keep the attention of a potential client. They include strategic words to maximize SEO and shorter sentences/paragraphs to improve casual readability.
Publications
Technical Articles
These articles are thoroughly researched and organized to add quantifiable value to the topic. I shoot to read at least 20 articles covering a diverse range of perspectives before I structure my thoughts. I fact-check statistics to determine that they’re coming from credible sources that use reliable research techniques. Whenever possible, I study information that’s less than a year old because around here, it can move from accurate to obsolete at lightning speed. Technical articles are not informed by the personal truth of any client. They’re grounded in fact.
Creative Content
Social Media Posts
Long forms are usually 500-1250 characters long, depending on the directions from the client. These examples are on the longer side of this range. When a client specifies, I’ll include a short version and captions.
Marketing
Writing Samples
I’ve included a handful of examples of run-of-the-mill writing that’s necessary for every business. When I write these for clients, I’ll listen to their FaceBook lives/podcasts, and I read what they’ve already written, to capture their distinctive voice. Each written communication authentically resonates with the target audience, building trust and prompting customers to take the next appropriate step.
